News

B.Good launches loyalty app

March 21, 2019

B.Good has launched a loyalty program — B.Good Rewards — that gives customers one point for every dollar spent. With flexible redemption tiers, the platform empowers users to redeem rewards at their own pace, according to a company press release. 

"We know that today's consumers crave both greater transparency and personalization, and B.GOOD Rewards meets both of those needs," CMO Brent Feldman, said in the release "(The app) enables us to develop one-to-one relationships with our customers and give them offers and information that's most relevant to them. For instance, if their purchase behavior indicates they're vegetarian, we're not serving them offers about something like our seasonal Maple Bacon Burger."Points can be redeemed in increments of 50, 75 and 100 and put towards the following items:

• 50 points: free side or beverage.
• 75 points: free smoothie, breakfast entrée or kids' meal.
• 100 points: free entrée.

Additionally, customers may unlock the following offers:

• Free side when you sign up.
• Free meal on your birthday.
• Early access to menu items.
• Double point days.

The app's features include:

• Ordering ahead: skip the line and schedule pick-up for anytime that day.
• Dietary filters: refine menu items based on your dietary preferences or restrictions, including vegetarian, vegan, allergies (dairy, nut, soy) and more.
• Status tracker: monitor the progress of your order as soon as it's placed.
•  Greater customizations:  add or remove protein, ingredients, garnishes and more.
•  Enhanced nutritional information.

"The guest experience is important now more than ever," CEO Chris Fuqua said. "With the launch of B.Good rewards and our new app, we're delivering a frictionless guest experience that fits into customers' busy lives, while also offering them rewards they can feel good about."

Founded in 2003, B.Good has 75 locations across the U.S., Canada, Switzerland and Germany.