News

Beautiful Brands launches Greenz franchise program

August 13, 2009

Beautiful Brands International (BBI) has officially launched its franchise program for Dallas-based Greenz, the company has announced. BBI is currently searching for franchisees to help expand the three-unit chain in the Dallas, San Antonio, Houston and Austin, Texas, markets.

"We're very excited about the potential for Greenz as a thriving franchise," said David Rutkauskas, BBI founder, president and CEO. "The Greenz model is very versatile. By offering traditional and non-traditional locations, Greenz can fit into a wide variety of retail formats while offering lower start-up costs and shorter turn-around time."

The agreement between Casie Caldwell, owner of Greenz, and Beautiful Brands International utilizes BBI's organizational and support system to market and franchise the brand on a national and global scale. Greenz is being positioned as a fast casual salad concept, with lower start-up costs than many of its competitors and an average ticket sale of $11.

Greenz was founded in Dallas in 2004 and is one of 10 concepts marketed and developed by Beautiful Brands International.