News

Beautiful Brands launches FreshBerry Life social strategy

January 31, 2011

Beautiful Brands International has launched a new FreshBerry Life TV website at www.freshberrylife.com. The site is part of BBI’s wider strategy to connect with consumers and entrepreneurs and features blogs and video spots that focus on lifestyle topics.

“The FreshBerry brand is really about a lifestyle, not just a product,” said David Rutkauskas, Beautiful Brands founder, president and CEO. “Having our own blog/TV site is the perfect way to engage people and speak to them on a personal level. We can now discuss real everyday issues with real people. Plus, it gives them a way to talk about what’s relevant to them and tell us their own ‘fresh life’ stories.”

The launching of the new website coincides with BBI’s ongoing strategy to develop its digital presence and utilize today’s technology tools to engage consumers. For the past year, BBI has partnered with DigitalCoCo in an effort to increase its web reach by delivering content to its followers that can be consumed and dialogued about among social web users.

“FreshBerry Life is about dialoguing with people and talking about what’s meaningful to them,” said Rutkauskas. “Our goal is to attract people from every walk of life to our site, to give them encouraging tips, and to do our share of listening too. We’re thrilled we have this opportunity to connect with people in a fun way and be a part of an idea that’s really larger than a single brand or company.”