News

bd's Mongolian launches 'Stir It Up, Your Way' campaign

January 21, 2014

The stir-fry restaurant chain, bd's Mongolian Grill, has launched its "Stir It Up, Your Way" campaign. Now through March 31, customers will have two chances to win free food for a year, according to a company press release.

One way is through bd's limited-time Rewards Card program. Under the Rewards Card program, customers will receive free and discounted offers on appetizers, entrees or desserts upon every visit. Once the Rewards Card is filled up, the guest is then entered for a chance to win free food for a year.

The Rewards Card offers include:

• First Return Visit: Free appetizer with purchase of an entrée.
• Second visit: 20 percent off one bowl.
• Third Return Visit: Free dessert.
• Fourth visit: 50 percent off bowl and granted the opportunity to enter raffle to win free stir-fry for a year. Details are on back of card.

The second way guests can win free food for a year is by submitting their favorite stir-fry recipes at their local bd's restaurant. A panel of judges will select the best recipe, and the winner will receive free food for a year. The winning recipe will also be featured on the bd's Mongolian Grill website, the brand's Facebook page and in the restaurant. The winners will be announced on April 1.

"This campaign is a new, fun and interactive way for us to engage with our guests, and reward them for their loyalty," said Joe Phraner, president and COO of bd's Mongolian Grill.

The chain will also debut a new collectible Mug-Stache Mug just in time for St. Patrick's Day. Known as "The Irish Tickler," this 25-ounce mug is the second collectible mug in the brand's Mug-Stache series.

"We knew our collectible mugs would be a hit, but we had no idea they would be this popular," said Phraner. "We sold over 4,800 'Fu Man Brew' mustache mugs in five weeks in the fourth quarter of 2013. We know our new 'Irish Tickler' mugs are going to be a big hit with our guests too."

Read more about marketing.