News

BBI digital branding campaign deemed a success

August 26, 2010

Beautiful Brands International, which launched a digital branding initiative for Camille's Sidewalk Cafe and FreshBerry Frozen Yogurt Cafe, announced that the campaign has grown exponentially thus far.

Since May, BBI has partnered with Paul Barron and his company DigitalCoCo to develop digital presence and connect with consumers for BBI's flagship brands, Camille's and FreshBerry.

The strategy includes delivering content to followers that can be consumed and dialogued about among social web users, creating a viral effect and mulitiplying world-of-mouth advertising for the company brands.

In the first 90 days of operation, the campaign has brought in a reach of more than 8,500  for @MyCamilles, and 12,700 for @MyFreshberry, compared to 400 and 1,000, respectively, before the initiative's launch.

Additionally, according to Twitter Grader, which measures the influence of brands on social websites, both @MyCamilles and @MyFreshBerry recently earned a perfect grade of 100 on a 100 point scale. Twitter Grader also ranked the two brands among the top 22,000 users for the restaurant category, out of more than 7 million worldwide. 

“We’re thrilled with the numbers we’re seeing so far,” said David Rutkauskas, Beautiful Brands founder, president and CEO. "Every brand has the goal of growing their presence through mentions, posts or tweets. This is the social web's version of word-of-mouth advertising and is the ultimate compliment for a customer to give us. We’re very proud of our campaign in achieving these numbers in record time and look forward to seeing even more success in coming months.”