News

Bareburger adopts PunchTab

October 23, 2013

PunchTab, an omni-channel loyalty and engagement platform, announced this week that Bareburger has adopted PunchTab's technology.

"Our customers are so passionate and vocal about our food that we wanted to reward them. They have helped us spread the word about Bareburger from day one, and we wanted to reward that loyalty," said Euripides Pelekanos, CEO of Bareburger. "PunchTab offered us a flexible platform, which can adapt to our changing needs. It offers POS system integration, and we can layer in new social media channels as they become important to us. This allows us to meet our customers where they are and to reward their loyalty with real value."

When fans want to sign up for the loyalty program, they go to bareburger.com/friends and join through Facebook and Twitter links to begin getting rewarded. Users are incentivized along the way, receiving a side of fries or a small shake when they sign up, Pelekanos said. Also, printed displays highlighting the PunchTab program are in every table caddy in every restaurant to introduce the new program.

Bareburger uses the app to engage customers across digital channels, rallying Facebook fans to make social referrals, converting social media followers into email subscribers, encouraging email subscribers to engage socially and converting in-store traffic to digital consumers and loyalty members by improving traditional in-store touch-points, said Ranjith Kumaran, CEO of PunchTab.

"Fast casual and quick-service restaurants have relied on loyalty programs to engage customers and drive sales for ages, but in today's connected and highly competitive mobile-social world, it really does take smart tech," he said. "Brands such as Arby's, Bareburger, and Così are using the PunchTab platform to connect the dots across all channels — bridging the divide between online and offline, while they track purchase behavior back to individuals and reward them for their actions."

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