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Baja Fresh keeps Nacho Burrito

August 12, 2007

THOUSAND OAKS, Calif. Baja Fresh Mexican Grill has announced that it will keep the Nacho Burrito, introduced in May 2007, on its menu full-time.
 
The Nacho Burrito, originally intended to be a limited-time offer, now accounts for four percent of Baja Fresh's total menu sales.
 
"We are proud of the success we are having with our new Nacho Burrito, launched only a few months ago," said James Walker, Baja Fresh president. "The success of this brand new item is just one example of how we continue to offer tasty and innovative menu items that surprise and please our customers' palates."
 
The Nacho Burrito is loaded with Baja Fresh's new smoky queso fundido, fresh grilled chicken, Mexican rice, black and pinto beans, salsa crema, sliced jalapenos and tortilla strips, rolled up in a grilled flour tortilla. The burrito is served with Baja's fresh chips and salsa bar.

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