News

Atlanta Bread to celebrate system-wide intro of Lavazza coffee

May 16, 2011

To celebrate the system-wide introduction of Lavazza coffee, Atlanta Bread has announced that May 23 will be free coffee day for all of the concept’s Facebook Fans in Atlanta.

“As part of this Guest Experience Enhancement initiative, we are embarking on a process to further enhance the quality of our beverages,” said Jerry Couvaras, Atlanta Bread's president and CEO. “The introduction of Italy's favorite coffee is a major step in this process and we are pleased that our guests will now be able to enjoy Lavazza coffee throughout the Atlanta Bread system.”

To ensure customers would be happy with the new flavor profiles, Atlanta Bread conducted extensive testing of the family of Lavazza coffees. The consumer tests generated very favorable and passionate guest feedback, as the positive response was widespread throughout a variety of different regions in the U.S.

The new Lavazza coffee flavors include a 100-percent Arabica House Roast, a Dark Roast, a Decaf House Roast and a 100-percent Arabica Vanilla Nut and a Decaf Vanilla Nut.

"The Lavazza introduction is only the first step in our initiative to enhance the overall guest beverage experience. In fact, for the past several months we have been testing one of the world's highest quality teas which we expect to roll out with new iced and hot tea options by the summer," Couvaras said. “Our ongoing goal is to look for new ways to ‘flavor our guests' day.’"