News

Maine's Aroma Joe's committed to becoming a major coffee chain

July 12, 2019

Aroma Joe's, a 65-unit coffee chain based in Portland, Maine, is hoping its growth rate is as strong as the coffee it serves. Founded in 2000, by four cousins (two sets of brothers) is targeting a 20 to 30% growth rate each year and looking to fill the New England market over the next three years, according to a company press release. 

"We're more than a coffee company," Aroma Joe's CEO Loren Goodridge said in the release. "We're known for our diverse selection of original beverages, food and unparalleled customer service. Because we don't use intercoms at our drive-thrus, our baristas have even more chances to know our regulars and their favorite products."

Although the chain already spans five states — Maine, New Hampshire, Massachusetts, Pennsylvania and Florida — and has 22 units in development, Goodridge is planning steady growth over the next several years. Total investment cost, including the franchise fee, is between $256,500 to $702,000, and the average size of a location is 790 square feet, according to the release.

Franchisees as well as customers appreciate the chain's "farm-to-sip" coffee experience, said Goodridge, who is committed to sourcing and using only 100% Rainforest Alliance Certified coffee.

"It is important we know where our coffee comes from and to support the farmers who make it possible," he said.