News & Media From Dave Bennett

To catch a cash thief: Make your data do the dirty work

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

The best way to combat cahs theft is s by using the data your point-of-sale system makes available (check level detail) and then combine it with an…

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How to get the most out of your loyalty program

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Mirus' Dave Bennett highlights what you and your brand can do to maximize the benefits of your loyalty program.

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A beginner's guide to analyzing restaurant data

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Dave Bennett, of Mirus, offers simplified steps on how to analyze restaurant data provided by Mirus.

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5 reports to improve customer satisfaction

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

What makes your customers happy when visiting your restaurants, and what keeps them coming back? Is it the quality and taste of the food? Polite and speedy…

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3 characteristics of an Enterprise Data Warehouse, why restaurateurs should care

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Without an EDW, companies are left to manually extract their data from multiple sources that must be compiled into reports and, if necessary, distributed to…

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QSRs must know ups 'n downs of apps to adapt

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Like all technology, restaurant app development grows exponentially. But consumers' demands of those apps grows at least as quickly, with diners always…

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4 ways to cut confusion over restaurant management software

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Like many terms in the restaurant industry, there is some confusion over the term "restaurant management software." In this article, I'd like to briefly…

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6 practices you must share with your GMs

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

In today's highly competitive restaurant space it's more important than ever before to help your team leverage your information to yours and their advantage.

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Restaurant analytics: What should you expect to pay?

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

The array of BI solutions means there is also a variety of pricing options. One expert weighs them.

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3 ways to measure cannibalization

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Any change creates two types of results: those that are intended, and those that are unintended. Cannibalization is an example of an unintended consequence to…

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Can being 'too accurate' hurt your business?

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

If you believe in the Pareto Principle (80/20 rule), you may think that trading off a little accuracy to dramatically reduce costs and effort is a worthwhile…

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Why is good data so hard to find?

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

For data to be available to you whenever you want it, you are probably underestimating the effort required to deliver this.

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Labor issues: Why your brilliant marketing efforts are failing

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Before you pass labor issues off to the next guy, you may want to see how labor affects the marketing department's efforts.

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3 ways your tech provider is taking advantage of you

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

As you enter into new relationships with vendors (whether a POS system, a Back Office solution or an Above Store Reporting Tool), be aware that there are a…

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Identifying profit patterns can help restaurants improve operations

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

When you zoom out and view your sales metrics by month for the past two or three years you will uncover a pattern of when sales and profits tend to be highest

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Calculating the cost of DIY vs third-party SaaS solutions

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

One expert takes a look at the dollars and cents when it comes to just how much a difference exists between DIY and SaaS solutions.

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Is your restaurant marketing working?

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

From preparation to implementation to analyzing the outcome, the process of a promotion has to come full circle in order to make it successful.

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5 labor alerts every restaurant manager should receive

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

The data your restaurants produce will always be able to show you what is going on if you use it properly.

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Are your promos being used to commit fraud?

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

The majority of restaurants have used some type of promotion in order to build revenue, introduce a new product, drive traffic or reward loyal customers. In…

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How using customer data will make you a better marketer

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Marketing sometimes gets a bad rap as being immeasurable fluff, but no one can argue with marketing built on factual data that can also be measured.

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