Sweetgreen cutting corporate staff, still committed to growth

August 11, 2022

In an effort to save about $4 million, Sweetgreen reported this week that it is cutting corporate staff by 5% (20 people) and moving its Los Angeles-based…

Sweetgreen's digital guru keynoting Fast Casual Executive Summit

July 11, 2022

The Early Bird Deadline ends Friday.

Sweetgreen reports mixed Q1 results

May 6, 2022

Despite Sweetgreen's Q1 revenue growing 67% year-over-year, it reported a 4-cent loss per share as analysts predicted a 41-cent loss, but the quarter ended…

Sweetgreen launching digital model

May 6, 2022

As Sweetgreen's digital business is growing, accounting for 67% of its 2021 total revenue, it is piloting its first digital-only pickup location in Washington…

Sweetgreen taps Phoenix Suns' Devin Booker as brand ambassador

May 2, 2022

Sweetgreen has tapped Devin Booker, a shooting guard for the Phoenix Suns, as brand ambassador.

Sweetgreen rolling out drive-thru prototype

March 24, 2022

Sweetgreen is on board with drive-thru service, opening its first location within the next year. Dubbed "sweetlane," the concept will debut in Schaumburg…

Sweetgreen relaunches Outpost program

March 16, 2022

Sweetgreen has relaunched its Outpost Program with a plant-forward rebrand, hoping to invite nature into the workplace and emphasize health and wellness for…

Sweetgreen CEO sees 'clear runway' for 1,000 locations by 2030

by Cherryh Cansler — Publisher, FastCasual.com

Sweetgreen's shares were up 17% Thursday after the Los Angeles-based company reported that revenues were up nearly 40% and that same-store sales increased 63…

Sweetgreen opening in San Diego

February 23, 2022

Sweetgreen is opening its first restaurant Wednesday in the San Diego area in Carlsbad, California, marking the brand's 14th market, according to a company…

Lunchbox raises $50M in funding

February 2, 2022

DoorDash, Sweetgreen and &pizza have invested in the company.

Sweetgreen offering discounted salad 'scripts

January 4, 2022

Los Angeles Sweetgreen, a past winner of the Fast Casual Top 100 Movers & Shakers, is jumping on the subscription bandwagon via Sweetpass. With a $1…

Sweetgreen launches 'Rewrite the future of food' campaign

November 22, 2021

As Sweetgreen makes its debut on the New York Stock Exchange, the brand has launched a campaign that calls on the nation to "Rewrite the future of food,…

Why Sweetgreen created smaller format for World Trade Center

by Cherryh Cansler — Publisher, FastCasual.com

Sweetgreen, which has 140 locations and filed Monday to go public, is opening Friday inside the World Trade Center. As one of the first food and beverage…

Sweetgreen going public

October 26, 2021

Sweetgreen Inc. is going public.

Sweetgreen, YouTube star Valkyrae inspiring healthy eaters

September 23, 2021

Sweetgreen, a seasonal restaurant concept, and YouTube star Valkyrae are teaming up again with a plan to inspire healthy eaters, according to a company press…

Sweetgreen scooping up Spyce

August 24, 2021

Los Angeles-based Sweetgreen is acquiring Spyce, a Boston-based restaurant company that created Infinite Kitchen, an automated culinary tool designed to…

Sweetgreen taps former Starbucks tech guru as CTO

August 16, 2021

Sweetgreen has hired Wouleta Ayele as chief technology officer to scale its supply chain model, advance restaurant operations, acquire talent and develop…

Sweetgreen's Seasonal Sounds brings music to lunch breaks

July 21, 2021

Los Angeles-based Sweetgreen has a new way to keep customers humming during lunch via Seasonal Sounds, a platform allowing them to download curated playlists.

Sweetgreen shows off new look

Sweetgreen, a 120-unit brand known for serving healthy food, has launched a brand identity in hopes of reimagining fast food and teaching future generations…

Tennis star Naomi Osaka becomes Sweetgreen's youngest investor

May 6, 2021

Naomi Osaka, a three-time Grand Slam singles champion, has invested in Sweetgreen to become the brand's first national athlete ambassador and youngest investor…