Sweetgreen scooping up Spyce

August 24, 2021

Los Angeles-based Sweetgreen is acquiring Spyce, a Boston-based restaurant company that created Infinite Kitchen, an automated culinary tool designed to…

Sweetgreen taps former Starbucks tech guru as CTO

August 16, 2021

Sweetgreen has hired Wouleta Ayele as chief technology officer to scale its supply chain model, advance restaurant operations, acquire talent and develop…

Sweetgreen's Seasonal Sounds brings music to lunch breaks

July 21, 2021

Los Angeles-based Sweetgreen has a new way to keep customers humming during lunch via Seasonal Sounds, a platform allowing them to download curated playlists.

Sweetgreen shows off new look

Sweetgreen, a 120-unit brand known for serving healthy food, has launched a brand identity in hopes of reimagining fast food and teaching future generations…

Tennis star Naomi Osaka becomes Sweetgreen's youngest investor

May 6, 2021

Naomi Osaka, a three-time Grand Slam singles champion, has invested in Sweetgreen to become the brand's first national athlete ambassador and youngest investor…

Sweetgreen makes carbon-neutral pledge

February 24, 2021

Sweetgreen has pledged to be carbon neutral by 2027, and co-founder Nicolas Jammet said the company will meet that goal by focusing on sustainable sourcing…

Sweetgreen creating in-house agency

February 12, 2021

Sweetgreen has tapped Thomas Wilder, a former partner and creative director of Collins, a communications and design firm in New York City, as its first…

Sweetgreen taps digital influencers to push 'fried' chicken LTO

January 14, 2021

Sweetgreen has created a Crispy Chicken Salad, which showcases the flavors of the chicken sandwich — which is all the rage across the industry — while allowing…

Sweetgreen revving up sales via drive-in concept

by Cherryh Cansler — Editor, FastCasual.com

Calling it an "updated, healthy version of the traditional drive-thru," Sweetgreen said the drive-in will feature tech-enabled ordering as well as an…

The Most Wonderful Time of the Year: Fast Casual Top 100 nominations now open

December 11, 2020

Nominations will close Jan. 31, and the results will be revealed at an annual awards gala in May in Chicago coinciding with the National Restaurant Association…

Sweetgreen takes Miami

December 4, 2020

Washington, D.C.-based Sweetgreen has expanded to Miami with the first of four locations opening today at 122 Giralda Ave., in Coral Gables. Other locations…

Sweetgreen cutting corporate jobs

October 27, 2020

Co-Founder and CEO Jonathan Neman told employees last week that

Sweetgreen launches curated menu options

September 9, 2020

Sweetgreen has launched Collections, a menu format on its digital platforms featuring curated categories to meet guests' specific needs — whether they want…

Fast Casual Top 100 brands share these 3 traits

by Cherryh Cansler — Editor, FastCasual.com

For the past 14 years, FastCasual has recognized the industry's leading brands in its annual Fast Casual Top 100 Movers & Shakers report. Sweetgreen, a…

Starbucks, Sweetgreen leading employees to the polls

by Cherryh Cansler — Editor, FastCasual.com

Two fast casual brands known for leading the industry — Sweetgreen and Starbucks — are leading their employees to the polls in November.

Sweetgreen adds former Obama adviser, Starbucks exec to board

August 24, 2020

Sweetgreen has just scored two high-profile execs to join its board of directors — President Obama's former senior adviser, Valerie Jarrett, and Cliff Burrows…

Sweetgreen hosting one-day $5 promo

July 8, 2020

Sweetgreen is selling some of its most popular warm bowls and salads for $5 for one day only; Wednesday. Referred to as "$5 Greens Day," the campaign is geared…

How Shake Shack, Chipotle supporting racial equality

by Cherryh Cansler — Editor, FastCasual.com

June 8, 2020

Chipotle and Shake Shack, two fast casual brands that the industry holds up as leaders, are showing their support for racial equality.

Restaurants coming to the rescue amid COVID-19

by Cherryh Cansler — Editor, FastCasual.com

Restaurants all over the United States are doing their best to provide meals, supplies and funds to employees, frontline workers and members of their…

Pandemic speeds up operational changes at Sweetgreen

by Cherryh Cansler — Editor, FastCasual.com

Like so many other restaurants around the world, Sweetgreen shifted into crisis mode COVID-19 hit but is now preparing for its version of the "new normal."