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Scooter’s chief growth officer: 'Coffee franchises offer stability, scalability'

Scooter's Chief Growth Officer Tim Arpin said the demand for coffee has translated into a thriving franchise industry with no signs of slowing down.

Photo: Scooter's

September 16, 2025 by Tim Arpin — Chief Growth Officer, Scooter’s Coffee

If you've ever dreamed of owning your own business, waking up to the aroma of freshly brewed coffee, and being your boss — all while tapping into a proven business model — then it's time to consider a coffee shop.

From urban neighborhoods to suburban shopping strips, a coffee franchise is a popular choice. They offer stability, scalability and the chance to serve a product people truly love. In a world where trends come and go, coffee remains a daily ritual.

It's more than just a trend

There's no denying it: coffee is a global obsession. Whether it's a specialty latte, an iced brew, or a morning espresso, people rely on coffee to kickstart their day. That demand has translated into a thriving franchise industry with no signs of slowing down.

What sets a franchise apart from an independent café? Systems, branding and support. Franchises give you a built-in advantage in a highly competitive market.

The perks of predictability: Why coffee businesses offer stability

Unlike many startups, opening a coffee business offers structure from day one. That means fewer unknowns and more predictable outcomes. Franchisors have already fine-tuned the operations, so you can focus on growth rather than reinventing the wheel.

  • Get a proven business model.
  • Avoid costly mistakes with operational manuals, staff training and supplier networks. From marketing campaigns that are already tested and effective.
  • Stability matters, especially in uncertain economies. Coffee franchises offer a balance of independence and security that's hard to match.

Built-in brand power: The advantage of a recognizable name

When customers see a familiar logo or name, they already know what to expect. That level of trust is priceless — and it's one of the top benefits of owning a franchise. With a coffee business, you get more than a business; you get brand equity.

  • National advertising campaigns drive customers to your door.
  • A well-known brand shortens the time it takes to build local credibility.
  • Customers are more likely to try and return to brands they recognize.

Building a reputation takes time and money, but franchising gives you a head start.

Flexibility without starting from scratch

Many aspiring entrepreneurs want control over their careers, but fear the unknowns of starting a business from scratch. A coffee franchise bridges that gap, offering both freedom and structure.

  • Choose your hours, staffing and involvement level.
  • Scale your business with multi-unit ownership opportunities.
  • Customize certain aspects like local marketing or store design (within brand guidelines).

It's your business, backed by expert support every step of the way.

Business model behind the buzz: Low inventory, high margin

Unlike full-service restaurants, a coffee company has relatively low overhead. You don't need large kitchens, extensive staff, or complex menus to turn a profit.

  • Coffee ingredients are low cost compared to other food categories.
  • Menu items can be easily upsold with pastries, snacks and seasonal beverages.
  • Efficient training means lower labor costs and faster customer service.

Support systems that make a difference

Behind every successful coffee business is a team of experts committed to helping you win. From training and hiring to tech and marketing, support is built into the model.

  • Initial and ongoing training for you and your staff.
  • Help with location scouting, lease negotiations, and store setup.
  • Access to proprietary systems for inventory, POS, and performance analytics.

Coffee culture is still on the isre

Millennials, Gen Z, and even older generations have embraced the lifestyle that surrounds coffee. People aren't just looking for caffeine — they're looking for experiences. A coffee business allows you to meet that demand with style and consistency.

  • Specialty drinks and limited-time flavors keep customers engaged.
  • Community events and loyalty programs drive traffic and build brand love.
  • Opportunities for seasonal promotions and merchandise create extra revenue.

In short, coffee culture isn't slowing down — it's expanding in new, creative directions. Owning a franchise lets you tap into that movement without going it alone.

Global expansion meets local passion

As major coffee businesses expand their footprints, they still rely on passionate, local owners to bring their brand to life. This hybrid model creates the best of both worlds: standardized excellence and regional relevance.

  • Bring your own personality and customer service style to the store.
  • Engage your local community with partnerships, events and charities.
  • Use corporate systems to fuel local growth.

Embark on your journey

The numbers don't lie — coffee is one of the most consumed beverages on the planet, and the coffee industry is thriving because of it. With millions of people starting their day with a cup of coffee and many more enjoying it as part of their daily routine, the demand continues to rise year after year.
From startup ease and brand power to strong margins and built-in customer loyalty, owning a coffee franchise checks nearly every box for the aspiring entrepreneur.

You don't need to start from scratch or figure it all out alone. Instead, you'll be stepping into an industry where community, culture, and consistency play a huge role in customer retention.

If you're looking for a fulfilling and community-driven venture, a coffee business might just be the perfect brew.

About Tim Arpin

Tim served as Vice President of Franchise Sales at Scooter’s Coffee and Vice President of Franchise Development for ServiceMaster Brands. Additionally, he has held executive leadership positions with high-growth franchise brands such as Restaurant Brands International, Steam Global Services, and Self Esteem Brands.

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