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Fast casuals embracing micro-meals, protein as traditional dayparts disappear
This focus on smaller, frequent meals reflects a major cultural shift, often referred to as the “death of the daypart,” where consumers are increasingly snacking throughout the day instead of adhering to set breakfast, lunch and dinner times.
November 4, 2025 by Cherryh Cansler — Editor, FastCasual.com
Fast casual restaurants are abandoning the traditional meal structure in favor of hyper-specific, limited-time offers designed to meet varied dietary needs, ranging from portion control to muscle building.
Del Taco, for example, introduced the $2.99 "Micro Meal," a move that caters to consumers seeking smaller, lighter options. Available from Nov. 3 through Nov. 23, the smaller meal features a Micro Beef & Cheddar Burrito, seven to 10 fries and one Donut Bite in a single portion box.
"As more people look for meals that fit lighter appetites or mindful eating routines, whether they're practicing portion control or following GLP-1-inspired habits, we wanted to create a quick and easy option that delivers Del flavor in a small, smart way," Sarah McAloon, interim president of Del Taco, said in a press release.
This focus on smaller, frequent meals reflects a major cultural shift, often referred to as the "death of the daypart," where consumers are increasingly snacking throughout the day instead of adhering to set breakfast, lunch and dinner times.
Focused on protein
The specialized LTOs are not just focused on smaller sizes; 61% of Americans reported increasing their protein intake in 2024, up from 48% in 2019, demonstrating a strong consumer demand for high-protein food claims, according to Cargill's 2025 Protein Profile
Fast casuals are paying attention.
Shake Shack has launched a burger boasting 56 grams of protein, targeting customers who prioritize macronutrient intake. Last month, Starbucks added a line of protein-boosted lattes, milks and cold foam drinks to the menu with some options containing up to 36 grams of protein per 16-ounce grande size.
Whether through a calorie-conscious "Micro Meal" or a 56-gram protein boost, the strategy for fast casuals is clear: be specific, or be left behind.
The convergence of the "death of the daypart" and a consumer focus on macronutrients has turned the menu board into a reflection of personalized wellness. For brands like Del Taco, Shake Shack and Starbucks, this is no longer about serving a mass market; it's about precisely catering to the individual's current health objective, one highly-focused, limited-time offer at a time.
About Cherryh Cansler
