6 strategies for designing the perfect menu

A strategically designed menu has the power to set guest expectations and increase sales.

Seizing the media opp: Tricky, but potentially very rewarding

by S.A. Whitehead — Food Editor, Net World Media Group

Brand promotional opportunities are everywhere for the restaurant industry, and there may be no better examples of that than two national news events this week…

3 final-hour moves to master this year's shorter tax-filing timeframe

By Rick Roddis, president of ComplyRight Tax Solutions

3 tech trends coming off the back burner

While the majority of new technology is often found in the front of house, the real labor is saved where the dirty work takes place — the back of house.

3 technologies restaurants should be running toward, not from

It’s time for restaurant marketers to make some bets on technology.

Positive loitering: How fast casuals can increase customer dwell time, spend with digital signage

By encouraging longer dwell times and shorter perceived dwell/wait times through digital signage, your chain can increase the overall spend per guest and…

6 ways technology can conquer 2017's top challenges

One tech experts looks at a few 2017 restaurant technology trends through the lens of the complex issues that today's restaurant brands will face over the next…

Freshii's devilish promo rewards customers for ditching QSR gift cards

by S.A. Whitehead — Food Editor, Net World Media Group

The latest promotion from Freshii — which officially classifies itself as a "health casual" brand — is taking direct aim at its fast food competitors by…

Pushing boundaries: Top 10 menu trends of 2017 revealed

by Cherryh Cansler — Editor, FastCasual.com

Combining cuisines from all over the world will be 2017's No. 1 trend. Other trends include spicier flavor profiles, more vegan and veggie options and DIY…

The lucky 13: Twitter features to maximize restaurant marketing

by Seshu Madabushi — Founder & CEO, mKonnekt

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands…

3 New Year's resolutions to improve profitability, optimize sourcing, reduce risk

by Vishy Visweswaran — Chief Technology Officer, SCA Technologies

All restaurant brands need to make sure they have a strong supply chain and a well-developed risk management strategy. You may not be able to predict the…

3 surprising food-safety practices that could harm your brand

An effective food safety program is essential, but not all tactics implemented in the interest of good food safety are An effective food safety program is…

Are you accounting for those holiday gift cards correctly?

by Dustin Minton — National Restaurant Practice Co-Leader, BDO USA, LLP

For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these…

5 ways to connect with your customers in 2017

Seventy percent of mobile phone users said they actually want to have loyalty cards on their devices, and recent studies found that overall activity on mobile…

You can’t win an EEOC lawsuit, but you can prevent it

Of the 89,385 charges the EEOC reviewed in 2015, Retaliation, Race, Disability, and Sex discrimination were the most prevalent, and 28,000 charges, or 3…

Is your restaurant marketing working?

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

From preparation to implementation to analyzing the outcome, the process of a promotion has to come full circle in order to make it successful.

4 union organization changes restaurateurs need to know

Restaurant operators must take the time now to learn how recent union-relaterd labor rulings from the National Labor Relations Board may affect their…

All hail the diehards: Limited-service chains open Christmas

by S.A. Whitehead — Food Editor, Net World Media Group

News reporters, convenience and retail store employees, first responders and medical personnel are among that committed group of people who rarely get holidays…

How the election could (and should) change the way restaurants do business

By Mike Lukianoff, Chief Analytics Officer/Fishbowl

Why your mobile app can't be your mobile strategy

Instead of simply launching a mobile app and expecting it to meet the needs of consumers, marketers need to craft a mobile strategy that stretches across all…