Franchising
Wings and Rings franchising fast-casual concept
The idea for Noble Chicken began in 2019 as an entry into a local wing competition in Cincinnati.
February 27, 2025 by Cherryh Cansler — Editor, FastCasual.com
Noble Chicken, a fast-casual restaurant concept from the creators of Wings and Rings, is opening its flagship location next month in Cincinnati, Ohio, and is ready to franchise.
"Noble Chicken stands out in the competitive, fast-casual market with bold and unexpected flavors, robust portions, and a vintage American design," Chief Development Officer Thomas Flaherty said in a company press release. "Our menu is anything but ordinary — it's a flavor explosion, packed with items like enormous chicken sandwiches, jumbo tenders and wings, robust-sized salads, and a host of side items, like ghost pepper cheese sticks and ghost pepper ranch. We wanted our menu to represent food you'd have on a road trip across the U.S. Combine that with over 40 years of experience in the chicken space and decades of franchise support experience, and you've got something truly special."
A brand is born
The idea for Noble Chicken began in 2019 as an entry into a local wing competition in Cincinnati. To avoid being judged as a chain, the team behind the concept entered the contest under a new name, Noble. The concept evolved through strategic tests, including the wing contest, a ghost kitchen and a licensed, non-traditional food court location, which opened in 2020. Now, backed by a franchise with over 40 years of experience in growing restaurants and supporting franchisees, Noble Chicken is ready franchise.
Along with chicken, Noble's menu features Nashville hot slaw, hatch chile queso mac & cheese, hush puppies and deep-fried cookie dough called carnival cookie bites. All main and side items are designed with portions significantly larger than those found at competitors as a point of differentiation and a way to add value, Flaherty said. The restaurants also blend vintage Americana design with modern technology, including a state of the art point-of-sale system, an app, kiosks, third-party delivery and "Fly-Thru Pick-Up Lane," for quick and efficient mobile order pickup. In addition, Noble Chicken accepts Bitcoin for franchise fees.
Opening a Noble
The initial investment ranges from $449,750 to $698,342, and restaurants are between 1,400 and 1,800 square feet. The brand is targeting growth in the Midwest, South and Southwest with immediate focus on Ohio, Indiana, Kentucky, Florida and Texas. Other areas will be considered, as well, particularly with multi-unit commitments.
"With the development incentive program, franchisees have the opportunity to receive a reimbursement at opening of the $35,000 franchise fee to offset their initial investment and up to 12 months of reduced royalties," Flaherty said. "The faster you act to sign up and open your location, the greater the benefits. Even if it takes a little longer, there's still significant value in the program. It's an exciting opportunity and we encourage prospective franchisees to connect with us to learn more."
About Cherryh Cansler
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