Article
Slideshow: Smashburger San Antonio
An inside look at one of the leading fast casual burger boom brands.
April 6, 2010 by Valerie Killifer — senior editor, NetWorld Alliance
Denver-based Smashburger exploded onto the scene in 2008, a year when the company signed itsfirst majorfranchise deal.
In 2008, the company had 10 open locations in its homestate of Colorado and by the end of 2010 anticipate more than 100 open units across the United States.
Created in 2006, Smashburger had record sales in 2008 and 233 percent unit growth. Sales topped $5 million for the year, up from $1.8 million in 2007, and unit count increased from three to 10 over the same period. The chain's average unit volume in 2007 and 2008 also was recorded at $1.2 million.
"We went out of our way to focus our creative efforts around the heavy category of burger lovers,"Ryan said in April 2009. "We have the broadest set of occasion relevance as a burger player than most other people out there."
In March, the company opened a new location in San Antonio, Texas. The store is one of 16 in the state. The company also announced in April plans to open its first Kentucky location near the University of Kentucky campus in Lexington.
Click the image below to view a slideshow of the new San Antonio location.
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