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Fast casual brands using social media to engage World Cup fans

The World Cup means big business for many fast casual brands, and they are reaching their fans directly through their social channels.

June 26, 2014

The World Cup has been big business for many bars and restaurants in the U.S., where it is airing the post- NBA, mid-MLB, pre-NFL season vacuum. Brands are taking advantage of the popularity of the worldwide sports event to engage with fans on social media. 

Here's a round up of tweets from June 26, when the Germans faced the U.S. to advance to the quarterfinals:

Wayback Burgers fished for replies:

Who's watching the game at Wayback?! #USAvsGER

— WaybackBurgers (@waybackburgers) June 26, 2014

Jimmy John's retweeted a Vine from an office party featuring Jimmy John's subs and the soccer match on TV:

.@jimmyjohns Group lunch at the office - JJ subs & soccer! #USAvsGermany https://t.co/JEf9oosf15

— Acuity, Inc. (@my_acuity) June 26, 2014

A couple brands looked for some sales:

Let's go #USA! Order online, skip the line during the half. Don't miss any of the action! http://t.co/TdCVe0pp6b pic.twitter.com/khKZFXxDJr

— Dickeys Barbecue Pit (@Dickeys) June 26, 2014

Headed to #grantpark for the #WorldCup? Stop in for a healthy lunch on your way! #chicago #USA

— IDOF (@iDreamofFalafel) June 26, 2014

You're gonna need nerves of steel to get through today's match. And maybe a beer. #BeatGermany #LetsDoThis

— Buffalo Wild Wings (@BWWings) June 26, 2014

Red Mango showed its true colors:

USA USA USA! #ibelievethatwewillwin #usmnt #redmango

— RedMangoLALive (@RedMangoLALive) June 26, 2014

As did these brands:

USA! USA! USA! #WorldCup2014 @FIFAWorldCup pic.twitter.com/bRmoemsa3D

— Jimmy John's (@jimmyjohns) June 26, 2014

Cheer on Team USA with a home style, American favorite. pic.twitter.com/OHo28jS6OQ

— Boston Market (@bostonmarket) June 26, 2014

The World Cup continues through July 13.

_{Photo credit: Wikimedia.}