Operations
Fast casual brands putting loyalty first on National Coffee Day
The day, which celebrates the popular caffeinated beverage, is also becoming a showcase for how coffee shops as well as other types of fast casual concepts are engaging with customers and rewarding loyalty.
September 26, 2025 by Cherryh Cansler — Editor, FastCasual.com
With National Coffee Day — Monday, Sept. 29 — right around the corner, coffee lovers have a reason to celebrate with discounted and free offers from their favorite brands. The day, which celebrates the popular caffeinated beverage, is also becoming a showcase for how coffee shops as well as other types of fast casual concepts are engaging with customers and rewarding loyalty.
See a partial roundup below:
Beans & Brews Coffeehouse
Beans & Brews Coffeehouse is celebrating by treating its Rewards members to a free medium drip coffee on Monday. The exclusive offer can be redeemed in-store, online or through its mobile app.
The free coffee is more than a gift; it's a direct reward for member loyalty, reinforcing the value of the brand's digital platform. This promotion coincides with the launch of the chain's Protein Coffee line and the return of popular fall flavors, like the Pumpkin White Mocha.
la Madeleine
On Monday, La Madeleine's Bonjour Rewards members will receive any regular size coffee for free with purchase of food. The Dallas-based chain has 85 locations.
Peet's Coffee
Peet's Coffee is offering launch a Cold Brew Pass, giving Peetnik Rewards members one Medium Cold Brew every day for 30 consecutive days. The cost is $30.
Available exclusively through the Peet's app, the Cold Brew Pass must be purchased by Sept. 30 Once activated, it is valid for 30 consecutive days — leading right up to National Coffee Day on September 29.
How It Works:
- Get your pass exclusively as a Peetnik Rewards member in the Peet's app.
- Order one Medium Cold Brew every day — but use it the same day, or it disappears.
- Rewards don't roll over, so routinize your cold brew habit.
Pinkbox Doughnuts
Pinkbox Doughnuts is honoring the holiday by giving members of its Pinkbox Perks loyalty program a double treat: One free 16-ounce drip coffee and one free, limited-edition coffee-frosted doughnut, while supplies last.
Customers who are not already members of the Pinkbox Perks program may sign up that day at any Pinkbox Doughnuts shop and instantly order the free coffee and doughnut. Customers may also join online or by downloading the Pinkbox Perks app.
Established in 2012, Pinkbox Doughnuts serves over 70 varieties of doughnuts.
Playa Bowls
New Jersey-based Playa Bowls if giving Playa Rewards Loyalty Members a buy one 20-ounce Playola Cold Brew or Sweet Cream Cold Brew, and get one free.
Playa's cold brew is made with a New Orleans–style chicory coffee concentrate. Guests may choose from one of the brand's signature blends:
- Playola Cold Brew: Chicory coffee concentrate served over ice with a choice of milk.
- Sweet Cream Cold Brew: Chicory coffee concentrate with sweet cream creamer and oat milk.
Guests may register for the Playa Reward loyalty program by downloading the app.
Rita's Italian Ice & Frozen Custard
Rita's is helping Ice App user celebrate National Coffee Day with a $1.99 Cold Brew Frozen Coffee at Rita's Italian Ice & Frozen Custard.
Rita's Offers $1.99 Small Cold Brew Frozen Coffee to Rita's Ice App Users this Monday, September 29.
New and existing Rita's Ice app users may claim the deal with a single-use reward in the app, redeemable on Sept. 29 only.
Each blend is crafted with cold brew coffee, vanilla ice and creamy Custard, creating a rich, flavorful coffee experience unlike any other. The lineup includes three core flavors — Original Cold Brew, Mocha and Caramel.
Shipley Donuts
Texas-based Shipley Donuts is giving loyalty members a free Cold Brew donut iconic glazed donut with the purchase of a coffee.
The Coffee Bean & Tea Leaf
The Coffee Bean & Tea Leaf Loyalty members may receive a large beverage for $5.
Tim Hortons
Tim Rewards members who make four separate brewed coffee purchases from Sept. 29 through Oct. 4 will be rewarded with 400 Tims Rewards points, which is enough for a free coffee.
Ziggi's Coffee
Denver-based Ziggie's Coffee is offering coffee for a dollar to customers who buy a 16-ounce Daily Brew, Iced Coffee or Regular Cold Brew (in-store only; excludes Gold Rush Cold Brew). Who: Available to all customers.
About Cherryh Cansler
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