Marketing
Fast casual brands conquering 'the munchies'
Although not a official holiday, April 20 has a special place in the hearts of marijuana lovers around the world, with many celebrating it each year. Fast casual brands, of course, are here for it.
April 19, 2022 by Cherryh Cansler — Editor, FastCasual.com
Although not a official holiday, April 20 — known as 4/20 — has a special place in the hearts of marijuana lovers around the world, with many celebrating it each year. Fast casual brands, which rarely miss a chance for unique marketing material, understand that mentality and have created a variety of limited-time offers to help curb fans' munchies. Below are just a few deals that popped up on our radar.
Sticky's Finger Joint
New York-City based Sticky's Finger Join is serving Hot Honey Chicken Thighs $4.20. The fast casual chain has 13 locations, nine in NYC and four in New Jersey.
Grubhub
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| Grubhub is offering all Jack in the Box large shakes for $4.20. |
Inspired by last year's most popular 4/20 orders, Grubhub is offering $4.20 off orders from a variety of restaurants, including Popeyes, Jack in the Box and White Castle. For example, Grubhub delivered 22,000 orders of French fries last year on the holiday, so it has partnered with Popeyes to offer $4.20 off orders of $20 or more and White Castle with $4 off orders of $20.
In 2021, diners also ordered nearly 2,000 servings of chicken wings, inspiring Grubhub to also offer deals from Cosmic Wings via Applebee's with $4.20 off orders of $25 or more and Wing Boss with $4.20 off orders of $15 or more.
Other deals include:
- Big Deal Burgers: $4.20 off orders of $15 or more.
- Jack in the Box: All large shakes are $4.20.
- Wing Boss: $4.20 off orders of $15 or more.
- Krispy Krunchy Chicken: $4.20 off orders of $20 or more
Jimmy John's
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| Jimmy John's has created an Elevation Checker at gethighwithjimmyjohns.com for sandwich lovers across the country to see just how high they are and get equally high discount codes. |
Jimmy John's is celebrating the highest people in the country by hosting a sandwich-filled celebration for the 2,742 residents of Leadville, Colorado — located at 10,151 feet above sea level — the highest city in the United States.
The chain will give residents of the town free sandwiches, limited-edition 4/20 merch and gift cards from its sandwich-wrapped airstream at peak lunchtime in the center of Leadville. For the rest of the country, Jimmy John's will launch a one-day-only Jimmy John's Elevation Checker at gethighwithjimmyjohns.com for sandwich lovers across the country to see just how high they are and get equally high discount codes.
How it Works
Enter your location to find out if you're "Not So High," "Kinda High," or "Highest" to get up to 20% off your order at Jimmy John's across the country on 4/20.
Taco Del Mar
Denver-based Taco Del Mar is encouraging customers to build a "fat one" with customizable protein and toppings for a buy-one-get-one deal on burritos when they order online or through the app using the promo code "RollAFatOne."
"Taco Del Mar always enjoys putting great deals out for guests to enjoy the mouthwatering food our restaurants offer as a way to show our appreciation," Brent Phillip, brand leader at REGO Restaurant Group, which owns Taco Del Mar, said in a company press release. "If guests and their friends find themselves with the munchies today, we hope they come in and enjoy delicious BOGO burritos."
Toppers Pizza
Toppers Pizza, a 70-unit delivery and takeout pizza franchise, is celebrating 4/20 for the 11th year in row with its World Wide Topperstix day. All locations are offering 50% off any triple order of Topperstix, one of the brand's signature products, according to a company press release.
Native Foods
Palm Springs, California-based Native Foods, a vegan fast casual brand, is offering its latest LTO, the Munchwrap Supreme, as part of its 4/20 deal. The wrap, which is a plant-based twist on Taco Bell's Crunchwrap Supreme, includes plant-based taco meat, avocado, plant-based cheese sauce, crunchy corn tortillas, salsa fresca, lettuce and chipotle sauce wrapped in a flour tortilla.
It also comes with a side of seasoned fries, steamed kale or a salad for $12 and is available throughout the month of April.
Insomnia Cookies
New York's Insomnia Cookies is baking up some sweet treats with 4/20 fans in mind. The late-night bakery chain, which has over 200 locations, has dropped limited-edition menu items, including the Munchie Cookie Nachos, which features 18 Mini Chocolate Chunk cookies drizzled with cookie butter and caramel and topped with crushed potato chips and pretzels. It also created the Baked to Perfection 12-pack, which includes 12 cookies wrapped in a Baked To Perfection box sleeve, according to a company press release.
Fuku
In honor of 4/20, David Chang's fast casual brand, Fuku, has hooked up with New York's Dough Doughnuts to create the Dough Sando. It features crispy habanero-brined chicken breast, bacon, spicy cheese sauce, ranch and pickles sandwiched between a Plain Glazed or Cinnamon Sugar Dough Doughnut.
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| Fuku has hooked up with New York's Dough Doughnuts to create the Dough Sando. |
The LTO is available through April 30 at New York's Fuku Hudson Yards and Fuku at Rockefeller, according to a company press release.
Fuku is also serving a Wednesday-only "Munchies Menu," featuring:
- Mac Daddy Sando: Crispy Habanero-brined Chicken Breast, Bacon, Mac Salad, Ranch, Pickle, Martin's Potato Roll.
- Glazed + Dazed Sando: Crispy Habanero-brined Chicken Breast with Sweet + Spicy glaze, Waffle Hash Brown, Pickle, Ranch, Martin's Potato Roll.
- Hash Sando: Crispy two-piece Chicken Tenders, Bacon, Spicy Cheese Sauce, Ranch, Pickle, Potato Hash Browns with Sweet Jalapeno seasoning.
- Fully Loaded Fries: Crispy Golden Waffle Fries, Habanero-Brined Chicken Strips, Spicy Cheese Sauce, Bacon, Ranch, Scallion.
Fatburger
Fatburger, owned by FAT Brands, is serving original Fatburgers for $4.20 and offering free delivery throughout the month of April at participating locations.
"We are always looking for fun ways to engage with our fans and 4/20 is a holiday where we like to roll out some great deals," Taylor Fischer, director of Marketing of FAT Brands' Fast Casual Division, said in a company press release. "Our juicy, delicious Original Fatburgers will blow you away as is, but we wanted to up our game for the holiday and add in another element, free delivery through the month."
Beatnic
Beatnic, a vegan chain, which was formerly By Chloe, is offering its side dishes for $4.20 at all locations. Options include Buffalo Cauli Poppers, Crispy Cauli Poppers, Balsamic Roasted Brussels, Air Baked Fries, Mac n Cheeze or Chicky Chicky Tenders.
Additionally, Beatnic is hosting its Love Your Mother Earth Challenge, encouraging consumers to swap their meat-based meals for plant-based in honor of Earth Month. The challenge is to eat four Beatnic meals this month and get one free, according to a company press release, which said that a vegetarian diet produces two to five times fewer carbon emissions compared to a meat diet
Wings Over
Wings Over is celebrating 4/20 with Garlic Parm Wings, Tenders, Tots and Tender Sandwiches infused with CBD Oil.
"Guests have loved our CBD Infused Garlic Parm Lineup over the past few years that we decided to not only bring it back, but also expand the lineup to include Tender Sandwiches," Dan Leyva, Wings Over's Chief Wing Officer, said in a company press release.
The CBD menu items will run as a one-day limited-time offer while supplies last. Guests may order them at order.wingsover.com or on the Wings Over app.
Wings Over has 37 locations in 13 states.
Cheba Hut
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| Cheba Hut, a marijuana-inspired sub shop based in Fort Collins, Colorado, is celebrating the cannabis-inspired holiday with a variety of specials. |
Cheba Hut, a marijuana-inspired sub shop based in Fort Collins, Colorado, is celebrating the cannabis-inspired holiday with a variety of specials.
It's offering Nugs, its 4-inch sandwiches, served on 2022 special edition frisbees for $4.20 and is encouraging guests to wash down their meals with a Pabst Blue Ribbon draft pour and a side shot of Fireball or two PBRs for $4.20 as well.
"This is yet another example of how we aren't your basic sub shop — we have awesome bars within our Huts! We've teamed up with some great partners this year, like Pabst and Fireball, to bring our 21+ crowd some insane drink specials and sweepstakes," Mel Banister, Cheba Hut's marketing manager, said in a company press release.
Each location is also offering a special interactive grinder to the first 100 people to stop by on April 20, which has a QR code that is scannable until July 10. The code leads to over 1,000 prizes and experiences, such as a vacation to Colorado.
Customers will also receive Willie's Reserve rolling papers.
Stickey's Finger Joint
New York-City based Stickey's Finger Join is serving Hot Honey Chicken Thighs $4.20. The fast casual chain has 13 locations, nine in NYC and four in New Jersey.
About Cherryh Cansler
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