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Beautiful Brands to franchise Tulsa-based bakery-cafe

Beautiful Brands to add sixth concept to portfolio.

March 5, 2009

Beautiful Brands International has announced the addition of Tulsa-based restaurant, The Crusty Croissant, to its portfolio of restaurants to market and franchise worldwide.

"We're thrilled to be adding another high-quality concept to the BBI portfolio of brands," said David Rutkauskas, BBI founder, president and CEO. "It's not everyday you discover a business model of this caliber with such enormous national appeal and franchising potential. We believe it's a great opportunity to utilize our time-tested business systems to turn the success this brand has enjoyed locally into a winning formula nationwide."

The agreement between Sean and Kristie Savage, owners of The Crusty Croissant, and Beautiful Brands International will utilize BBI's organizational and support system to market and franchise the brand on a national and global scale. BBI's support will include product development, marketing, real estate, architecture, legal, franchise sales and other aspects of franchise development.

The Crusty Croissant opened in March 2008 and has a French-influenced menu that includes croissants, crepes, chicken, turkey, quiches and pork tenderloin, along with shrimp and spinach pasta dishes. Also on the menu are salads and fruit, coffees, teas, and the concept features a pastry case filled with desserts.