Marketing
3 fast casuals conquering 'the munchies' on 4-20
To celebrate the holiday known as 4-20 in cannabis culture, several fast casual brands are offering special menu items and marketing campaigns.
April 20, 2021 by Cherryh Cansler — Editor, FastCasual.com
To celebrate the holiday known as 4-20 in cannabis culture, several fast casual brands are offering special menu items and marketing campaigns.
Jimmy John's, for example, is launching its first "Wake 'N' Bake (some bread)," a guided 'breaditation' designed to offer fans a way to orient their headspace for the coming day, according to a company press release. Guided by the smooth, calming voice of comedian Rob Huebel, fans may tune in on Jimmy John's Instagram or YouTube channel to witness the brand's French bread baked freshly in the oven.
Jimmy John's is also engaging fans via social media with a discussion — #FreshBakedThoughts — about the deeper elements of all-things sandwiches.
While Jimmy John's is focusing on customers' headspace, Los Angeles-basedFatburger is engaging their stomachs by offering Fatburgers online for $4.20. Free delivery is available all month.
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| Los Angeles-based Fatburger is offering Fatburgers online for $4.20. |
"We always anticipate a heightened demand for our mouthwatering Fatburgers on 4/20 as they are a go-to munchie (or anytime) craving," CMO Thayer Wiederhorn said in a company press release. "$4.20 Fatburgers are perfect for our guests who are celebrating this year and for those who aren't. Either way, an OG Fat delivered free straight to our guests' couch is a must."
Sticky's Finger Joint, a chicken-centric chain with locations in NYC, New Jersey and Philadelphia has a similar deal Tuesday, offering any chicken sandwich for $4.20.
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