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Top 100: Restaurants - Five Guys Burgers & Fries

Five Guys Burgers & Fries is number 37 on our Top 100 Movers & Shakers list.

February 6, 2015

Five Guys Burgers & Fries is number 37 on our Top 100 Movers & Shakers list.

While many fast casual chains strive to stand out from the competition by rebranding, updating décor or adding to their menus, Five Guys is dedicated to keeping its brand the same as it was when it opened in 1986. Pretty smart, considering it has nearly 2,000 locations, which includes five in the UK and 60 in Canada. 

“We are so flattered and humbled by our loyal customers,” said Molly Catalano, director of marketing. “I think they continue to come back for the reasons they came back when we first opened in 1986. We serve a high-quality burger, fresh boardwalk-style fries in a no-frills atmosphere and we have not veered from that focus.”

The chain plans to open between 125 and 150 units each year over the next few years in the U.S. and Canada and at least 20 in the UK, Catalano said. “We know people come for our food and we put all of our focus there,” she said. “Simply, we have tried not to lose touch with why people want to eat at Five Guys.”