McAlister's Deli highlights Tea Town USA promotion

July 1, 2010

McAlister's Deli is finding sweet ways for customers to beat the heat this summer by declaring July 29, 2010, Free Tea Day, and offering a slew of in-store and…

Geo-based marketing essential to restaurant growth

Modern restaurants must incorporate geo-location and geo-targeting into multiple communications channels to grow revenue and boost loyalty.

Qdoba Mexican Grill selects Mocapay for mobile marketing

June 21, 2010

Mocapay has announced a partnership with Dakota/Nebraska Fresh-Mex LLC, a franchisee and area developer for Qdoba Mexican Grill, to offer its mobile marketing…

How to win the search rankings battle

When set up properly, your menu can be its own doorway into your business.

Moe's Southwest Grill launches queso lovers video contest

June 17, 2010

Moe's Southwest Grill is encouraging fans to express themselves by launching its I Love Queso Video Contest at www.ilovequeso.com. Moe's is accepting videos…

Should restaurant operators spend marketing dollars on social media?

While one marketing guru says no, another affirms its goldmine potential. Here, the two duke it out.

Ten ways restaurant operators can build their opt-in e-mail lists

If no one is reading your marketing e-mails, it doesn't matter how creative or passionate those messages are.

Mobile marketing moving in many directions

by Valerie Killifer — senior editor, NetWorld Alliance

How geolocation, augmented reality and SMS are changing the mobile marketing landscape.

Using online video ads to reach new customers

With more people than ever watching video on their computers, online video ads can offer some of the highest engagement metrics around.