Study: Online marketing helps restaurants personalize offers

May 9, 2012

Restaurants use online and email marketing to provide consumers the personalized offers they prefer, according to new research by the National Restaurant…

Is social media part of your marketing mix?

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

We all know that our friends and families influence us if they give us a recommendation…or a ‘stay away!’ …for a vendor or business. And those recommendations…

NRA 2012: Front Flip

Front Flip founder Sean Beckner talks about the new customer engagement platform created to help restaurant operators attract and retain guests. Front Flip was…

NCR launches social media referral and customer feedback solution

May 7, 2012

NCR Corp. has announced the launch of its NCR Customer Voice, a Web-based customer loyalty, retention and referral tool that enables operators to monitor…

McAlister's Deli unveils 'Why My Fav' campaign

May 2, 2012

McAlister's Deli has announced the launch of its "Why My Fav" campaign, which asks loyal McAlister's Deli customers to share personal stories about their…

MOOYAH launches first national promotion

May 2, 2012

MOOYAH has announced the launch of its "HowDoYa MOOYAH," the brand’s first-ever national promotion rewarding the concept's devoted guests by asking them how…

Dickey's Barbecue Restaurants launches Pinterest competition

May 1, 2012

Dickey’s Barbecue Restaurants announced the launch of its Pinterest brand page earlier this year, and is now hosting a contest that asks Dickey’s fans to post…

Market Force study shows companies wield social media influence

April 30, 2012

Social media posts by businesses influence consumers’ buying decisions as much as their friends’ posts do, according to a new study from Market Force…

Webinar covers big data to drive consumer behavior

April 30, 2012

The use of big data to drive customer behavior has been implemented by retailers and restaurants nationwide looking to increase loyalty, retention and to drive…

The Benefits of Facebook for Online Ordering at Restaurants

Social media helps operators increase speed and accuracy for takeout orders.

Moe's customizes Cinco de Mayo celebrations

April 27, 2012

Moe's Southwest Grill is celebrating Cinco de Mayo with each location hosting its own unique celebration. Additionally, every participating location nationwide…

Digital Dining rolls out Tabbedout mobile app

April 24, 2012

Digital Dining, a provider of hospitality point-of-sale (POS) software, will add Tabbedout, a mobile payment app that allows consumers to open, view and pay…

Want to Facebook? What are you waiting for

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Ninety five percent. That’s right, 95% of all consumers are on Facebook, according to our latest research findings across both North America and the UK. We…

Moe's Southwest Grill launches mobile ordering app

April 18, 2012

Moe's Southwest Grill has announced the launch of a nationwide mobile and online ordering solution in partnership with app design company Splick–it.

Use online guest feedback to motivate, engage employees

Use guest feedback to build a distinctive customer experience that will drive retention, loyalty and sustainable business performance.

Mobile purchasing app launched for restaurants, food trucks

April 13, 2012

Paperlinks, a QR marketing and mobile commerce provider, has launched PayDragon, a mobile ordering app for restaurants and food trucks.

Charley's Grilled Subs launches baseball season text giveaway

April 11, 2012

Charley’s Grilled Subs is kicking off the 2012 baseball season with its own version of America’s pastime: a six-week text message campaign that awards…

Report: Starbucks up to 42 million m-payment transactions

April 10, 2012

Starbucks has reached 42 million payments processed using its mobile payment app, Venture Beat reported yesterday. That impressive factoid is courtesy of Adam…

Seattle's Best to deliver Great American Coffee Refund

April 9, 2012

During the final push to Tax Day, Seattle’s Best Coffee, part of Starbucks Corporation, is offering free coffee as part of its Great American Coffee Refund.

Panchero's Mexican Grill promo: Save Bobs

April 6, 2012

Pancheros Mexican Grill is out to save Bob. Once one of the most common names in the country, “Bob” has been decreasing in popularity since the 1970s. In honor…