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Marketing Resources

Social Media Marketing Guide for Food Truck Success

This guide is designed to give food truck operators an understanding of social media marketing.

Presented by FoodTruckOperator.com

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Social Media Is Running (Not Ruining) Your Restaurant…Why That’s A Good Thing

Watch the full session video of the opening keynote of the 2016 Restaurant Franchising & Innovation Summit. Speaker: Andrew Gruel, Founder and Head Chef of…

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2015 Fast Casual Top 100

FastCasual.com's tenth annual review of the restaurant segment's Top 100 movers and shakers takes a look at the brands, marketing campaigns, menu trends and…

Presented by FastCasual.com

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Webinar: There's more to mobile payments than payments: engaging your customers in the age of the new mobile wallet

The shift to mobile payments is underway, especially now that Apple is encouraging customers to pull out their smartphones instead of their old leather wallets…

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Webinar - Competing with the Refrigerator: Understanding the Millennial Decline in Dining Out

Insights into Millennials at mealtime. Millennials are choosing to dine out 20 percent less than they did in 2007. Knowledge is power, and the key to turning…

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2014 Fast Casual Top 100 Movers & Shakers

FastCasual.com's ninth annual review of the restaurant segment's Top 100 movers and shakers takes a look at the brands, people, marketing campaigns, menu…

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Infographic: Fast Casual Social Media Top 10

A look at how the largest fast casual chains in the U.S. stack up on social media.

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Mobile Websites Made Easy: Tips for Restaurant Operators

Mobile devices are quickly becoming the tool of choice to aid in dining decisions. A restaurant without a mobile website can be at a serious competitive…

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3 Ways a Budget is Key to Growth for a Fast Casual Restaurant

Developing and maintaining an operating budget, bolstering market dominance and growing sales and profits are critical to an operator's success.

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Webinar: Secrets For Connecting With the Mobile Customer: Apps Are Not Enough

More customers than ever have smartphones. They live on their phones and check Facebook and other social media 6-10 times a day. Getting their attention is…

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2013 Fast Casual Top 100 Movers & Shakers

FastCasual.com's eighth annual review of the restaurant segment's Top 100 movers and shakers takes a look at the brands, people, technology, menu trends and…

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Infographic: Top Mobile Apps for Restaurant Consumers

A look at some of the most popular mobile apps consumers are using when dining out.

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Webinar: What Winning Brands Do with Online Reviews

Social media isn't just for outbound marketing anymore. When every online review is seen by at least 150 other potential guests, you must have a solid strategy…

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Eat or Be Eaten: Three Steps to Restaurant Nirvana

To have a concept that resonates with customers, every aspect of its development must come together to create a clear, concise experience.

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Webinar: Restaurant loyalty - Mobile innovations to build traffic in 2012

More than 1 billion smart phones will be in use across the globe by 2015, according to technology research firm IDC. For restaurant operators, the…

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Considerations and Benefits for Streamlining POP Fulfillment

QSRs and fast casual operators are discovering the benefits of using an experienced print and POP fulfillment provider to seamlessly integrate marketing…

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Cause Marketing: How Partnering with Charities Can Benefit a Restaurant

Helping others also can help generate a positive response to a restaurant, increase sales and improve customer loyalty.

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Which Wich Spices Up Its Restaurants with Custom Music Offerings

Which Wich Superior Sandwiches used Custom Channels music to match its clientele and improve customer and employee satisfaction.

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Bridging the Gap: How Restaurant Operators Can Effectively Convey Sustainability to Consumers

In this white paper, sponsored by Truitt Brothers, learn how operators can improve diners' understanding and interest in sustainable food production practices…

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Using a Restaurant POS for Marketing and Promotion

POS systems can create customer databases, increase the effectiveness of loyalty programs and improve the store-operator interface, if users take the time to…

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