12 creative restaurant marketing strategies for increasing revenue

Restaurant marketing strategies are complex and ever-changing, but using creative strategies, informed by data about your restaurant customers and operations…

Dave & Buster's debuts mobile guest engagement commerce app

December 5, 2019

Dave & Buster's is launching a guest engagement app experience that lets guests tap their smartphones on games, provides instant reloading capability for…

Black Friday restaurant gift card sales nearly 10% higher this season

December 4, 2019

A Paytronix analysis of Black Friday restaurant gift card sales reveals a 9.73% increase compared to last year and sales for the holiday shopping weekend…

A bitter pill: Jack in the Box, Chicken Salad Chick's, Mutt's Canine Cantina leaders discuss responding to reviews

by S.A. Whitehead — Food Editor, Net World Media Group

You might well say that restaurant success today is actually "written in the stars," since those stars are the measurement of the positive and negative reviews…

Togo's 2020 transformation: 'It's not just new paint'

by S.A. Whitehead — Food Editor, Net World Media Group

Ask anyone who's made a deli sandwich, they'll tell you, making these mouthwatering monstrosities is both time and labor-intensive. But 48-year-old Togo's has…

Punchh raises $40M in Series C funding, enters deal with Casey's General Stores

November 14, 2019

Punchh, a firm that provides AI-based marketing solutions for retailers, said it raised $40 million in a Series C funding round and also entered an agreement…

Starbucks red cups arrive for holiday season

November 8, 2019

Starbucks customers can now get a free limited edition reusable red cup, while supplies last, and a drink discount when using the cup on future purchases…

Best practices for integrating carryout

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

By envisioning the carryout business as a component of an emerging, integrated digital ecosystem, restaurant decision makers can allocate resources in a way…

Dog Haus, Ike's, Zoup leaders say being trendy is definitely not 'where it's at'

by S.A. Whitehead — Food Editor, Net World Media Group

The name of the game now in limited-service menu innovation has less to do with following the waves of trends that regularly sweep through food service and…

PizzaRev's ushers in calzones on their big day

November 1, 2019

Though we're sure everyone already has this on their calendars, PizzaRev is reminding everybody that it's actually National Calzone Day, by introducing…

2019 Perfect Pitch winner: 'Best fried chicken in the land of fried chicken'

by S.A. Whitehead — Food Editor, Net World Media Group

Louisville, Kentucky brand, Royals Hot Chicken is not only a hot commodity in its fried chicken-steeped home base, but also managed to burn up the competition…

Marketing on a shoestring? Yes, it can be done

by Elliot Maras — Editor, Automatic Merchandiser

Social media gives operators with limited budgets a way to gain exposure to customers. Supporting charities and non-profits also helps, as a panel talk at the…

Chipotle prepping for Boorito time, running low on carne asada LTO

October 28, 2019

This year, like for the past 19 years, Chipotle Mexican Grill is celebrating Halloween with its "Boorito" event which offers discounts to customers wearing a…

Nick Tapp to head up marketing at Gusto

October 25, 2019

Gusto, an Atlanta-based fast casual brand, has named Nick Tapp as director of marketing.

Mutts signs Texas breakout deal to open three dog friendly restaurants in Denver

October 23, 2019

Mutts Canine Cantina, a pooch friendly restaurant and dog park chain, announced an exclusive deal to expand beyond the state of Texas with three new franchise…

Your Pie adds CMO, training chief + 9 stores in Q3

October 22, 2019

Fast casual pizza brand, Your Pie, has hired a former Yum, Arby's and Tropical Smoothie executive to lead its marketing efforts. Lisa Dimson will assume the…

Tropical Smoothie Café hires digital, marketing leaders

October 18, 2019

Tropical Smoothie Café has hired on Mark Montini as chief marketing officer and Michael Lapid as chief information and digital officer.

What to do when franchisees go rogue

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

As franchise organizations expand, they oftentimes find it makes sense to allow franchisees some freedom in how they market the brand. But knowing how much…

POS marketing: How data helps restaurants win more repeat business

Restaurant owners and managers are always looking for ways to win more repeat customers. Whether it’s by updating their menu or hosting themed events…

The Five-Step Recipe for Serving up Delicious & Unified Food Experiences

Every restaurant chain operator knows that simply serving great food doesn’t guarantee success anymore. The biggest element impacting restaurant success today…