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Marketing News & Media

Smashburger to honor National Burger Month

May 8, 2011

Smashburger is celebrating National Burger Month, renamed National Smashburger Month at its 100 restaurants, by serving up juicy offers for its guests…

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Kelly Slater named as Daphne’s California Greek brand ambassador

May 5, 2011

Daphne’s California Greek has announced that 10-time surfing world champion Kelly Slater has become a brand partner and ambassador for the company’s commitment…

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La Madeleine launches Mother’s Day campaign

May 3, 2011

In conjunction with Mother’s Day, la Madeleine Country French Cafe is re-introducing its “Card for the Cause” program through a continuing partnership with the…

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McAlister's Corp. to help with tornado assistance

May 2, 2011

McAlister’s Corporation has announced a special fundraising effort to offer assistance in the aftermath of the deadly tornadoes that recently struck the…

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Webinar to address benefits of cause marketing

May 2, 2011

Cause marketing is a trend taking over the restaurant industry as chains and independent operators alike are focusing more on their local communities.

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Executive Summary: Restaurant State of the Industry Report 2011, Part I: Food and Beverage

This Executive Summary, written by Fast Casual editor Valerie Killifer, summarizes the findings of the new 109-page report "Restaurant State of the Industry…

Presented by FastCasual.com

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Einstein Bros. Bagels partners with BolderBOULDER

May 1, 2011

Einstein Bros. Bagels has announced that it will sponsor the 2011 BolderBOULDER 10K race, the third largest running race in the United States, on Memorial Day.

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HuHot to hold Facebook contest to name new sauce

April 28, 2011

HuHot Mongolian Grill is holding a contest to let its Facebook fans decide the name for this summer’s Sauce of the Season.

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Tossed launches 4th annual salad contest

April 27, 2011

Tossed has announced its Fourth Annual National Salad Contest, created to give customers the opportunity to add their salad combinations on Tossed menus…

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Commentary: The case for online marketing management

How operators can successfully launch a national marketing campaign without wasting materials.

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Six Benefits to Marketing at the POS

Digital technology helps turn customers’ ordering uncertainty into revenue.

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Subway, Starbucks leapfrog Burger King, Wendy’s in sales

April 26, 2011

Specialty coffee drinks and sandwiches have officially become an American staple alongside burgers and shakes. Technomic's listing of the top 500 restaurant…

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Bruegger’s Bagels taps new print marketing firm

April 24, 2011

Bruegger's Bagels has named Baltimore-based Vertis Communications as its provider of direct marketing programs and advertising inserts. The partnership was…

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Trendy cake pops find their way into Starbucks

by Darrel Suderman — President, Food Technical Consulting

What is the latest food innovation at Starbucks?

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MobileBytes launches White Label program for restaurants

April 21, 2011

Phoenix-based technology firm, MobileBytes LLC is trying to make it easier and more affordable for restaurants to reach their customer base with the launch of…

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Webinar: How to drive sales, build loyalty with strategic cause marketing

April 21, 2011

Share Our Strength and Fishbowl will host a webinar titled, “How to drive sales and build loyalty with strategic cause marketing,” on April 27 from 3 to 3:3…

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zpizza to celebrate Cinco de Mayo with free samples

April 17, 2011

Zpizza is celebrating Cinco de Mayo (May 5) with free samples of its Mexican and Santa Fe pizzas, made with organic, wheat or gluten-free crust, and the Pollo…

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BBI founder David Rutkauskas to pen book

April 14, 2011

David Rutkauskas, founder and president of Beautiful Brands International (BBI) has announced his plans to write a book in collaboration with well known editor…

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GRA releases Earth Day List of Certified Green Restaurants

April 14, 2011

In honor of Earth Day, the Green Restaurant Association (GRA) is saluting the restaurants, chains, celebrity chefs, corporate cafes, schools, national…

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Bruegger’s to offer guests tax day deal

April 12, 2011

As a way to help American’s get through this year’s tax day, Bruegger’s is offering IRS-weary guests its popular Big Bagel Bundles for $10.40. Because of this…

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