When is a brand good enough?

by Don Fox — CEO, Firehouse of America

By now, most people in the industry have probably digested the results of Consumer Reports magazine's rating of 53 "fast-food chains." I was extremely proud…

NRA, Healthy Dining launch healthy menu initiative for kids

by Alicia Kelso — Editor, QSRWeb.com

Nineteen restaurant chains sign up as inaugural participants.

Corner Bakery Café launches “Get Fresh Recipe Contest”

July 12, 2011

To celebrate the summer season’s freshest fruits and vegetables, Corner Bakery Café has launched the “Get Fresh Recipe Contest” encouraging its Facebook fans…

Wall Street Investors Demand ROI - Return on Innovation

by Darrel Suderman — President, Food Technical Consulting

Return on Innovation (ROI), and not Return on Investment is the new demand (and expectation) of Wall Street Investors.

Duke Marketing to host Local Store Marketing University

July 11, 2011

Duke Marketing LLC, has announced the launch of its Local Store Marketing University (LSM-U), an educational program devised to enhance restaurant marketer’s…

Fazoli's to offer 99-cent children's meals

July 10, 2011

The Fazoli's restaurant chain has designated the week of July 11 as Kids Week. As part of the festivities, up to two kids meals can be purchased for 99 cents…

How Background Music Can Enhance a Restaurant Brand

Thoughtful restaurant music selection can significantly enhance the customer experience, reinforce brand image and increase sales.

Five ways to integrate your multichannel marketing

While the message should remain consistent, what works on television or in a circular likely won't work on mobile or at the store.

Panda Express launches Garlic Lover’s Chicken

July 6, 2011

Panda Express has launched a new, limited-time entrée, the Garlic Lover's Chicken Breast. The stir-fry dish combines a variety of vegetables including…

What's next: Tablet technology replacing print menus

by Alicia Kelso — Editor, QSRWeb.com

Marketing components are attractive to operators in their push to upsell.

Tips for branding and differentiation

Consultant Gerry O'Brion reviews his presentation on this key topic at the 2011 Pizza Executive Summit.

Duncan Hines Amazing Glazes -- old technology in new packaging

by Darrel Suderman — President, Food Technical Consulting

What makes Duncan Hines' new Amazing Glazes so "amazing?" Does it represent new technology? Or do the glazes represent a new application of an old technology?

Pizza Executive Summit: 'It's hip to be Foursquare'

Social media was a hot topic this week at the Pizza Executive Summit in Chicago, where operators heard from a variety of professionals who use it to help grow…

Oh baby: Chipotle names Wrap What You Love winner

June 30, 2011

Chipotle Mexican Grill's 18th anniversary promotion, encouraging customers to wrap what they love in gold foil, has named a 4-day-old baby, appropriately…

P.F. Chang’s celebrates anniversary with Facebook giveaway

June 30, 2011

Throughout July, P.F. Chang's China Bistro's Facebook fans can redeem a free lettuce wrap offer and dine-in guests can earn one-third off any wine bottle on…

Pizza Executive Summit: Growing your business with the 'Power of One'

Restaurants hoping to succeed in today's economic times must know who they are, what they are and where they are going, according to Kathleen Wood, a…

Pizza professionals: It's hip to be Foursquare

Streetza Pizza entrepreneur Scott Baitinger talked about the value of this social media application at the 2011 Pizza Executive Summit.

The value of location-based marketing to pizza operators

Asif Khan talked about the strategy at the 2011 Pizza Executive Summit.

Smashburger taps Twist as regional AOR

June 29, 2011

Smashburger has named Twist as its St. Louis agency of record ahead of a 12-unit expansion in the market. The first Smashburger in the St. Louis area will open…

McAlister’s Deli enhances menu, launches Tea Town promo

June 29, 2011

McAlister's Deli is finding sweet ways for guests to beat the heat this summer with its 2011 Beverage of Summer promotion, the search for "Tea Town USA."