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Marketing News & Media

Perka unveils cardless loyalty iPod platform

October 17, 2011

Perka has unveiled a new cardless loyalty marketing platform that runs on an iPod, enabling small businesses to connect with customers via their mobile phones…

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Apple offers Starbucks UK customers free music

October 16, 2011

Apple has teamed up with Starbucks to offer its "Pick of the Week" program to Starbucks fans in the UK, according to the Telegram.

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It's monster madness at FREEBIRDS

October 15, 2011

FREEBIRDS World Burrito is celebrating Halloween and its Monster menu with The Monster Burrito, Super Monster Burrito and new "Little Monster" burrito for…

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The Net Promotor Motor

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Restaurant owners and executives are constantly looking for the biggest bang for their buck when it comes to spreading the word about their restaurant. Getting…

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How Domino's, Shake Shake used 'quality' to galvanize brands

by Melissa Abbott — Director, Culinary Insights, The Hartman Group, Inc

We know the place, or know of such a place. The quaint restaurant, locally owned by a couple; she's the chef, he runs the front. Menus are handwritten and…

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Chipotle to celebrate Halloween with $2 Boorito

October 9, 2011

Chipotle is celebrating Halloween by selling $2 "booritos" to customers dressed in costumes that honor family farms.

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Bridging the Gap: How Restaurant Operators Can Effectively Convey Sustainability to Consumers

In this white paper, sponsored by Truitt Brothers, learn how operators can improve diners' understanding and interest in sustainable food production practices…

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Pink bagels back at Panera

October 5, 2011

Panera Bread is celebrating 10 years of fighting breast cancer by baking bagels. The Pink Ribbon Bagel is back this month in all of the company's 1,50…

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Commentary: Ten lessons the restaurant industry can learn from Steve Jobs

by Alicia Kelso — Editor, QSRWeb.com

Innovator, visionary, entrepreneur always kept a focus on the customer.

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Saladworks to reward repeat customers

September 28, 2011

Saladworks is launching a Fresh Fan Club, giving customers the chance to earn points toward free food for every item purchased starting Oct. 3. They will…

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Report: Facebook activity up for restaurant brands

September 27, 2011

Facebook activity accelerated for many restaurant bands in September. A report from social media benchmarking/intelligence company Unmetric found that 15 top…

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Report: Customers tend to patronize independent restaurants over chains

September 26, 2011

Battling with low-operator and consumer confidence, rising food costs and a lack of corporate support, independent restaurants can be hit hard in these poor…

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The State of social media

by Don Fox — CEO, Firehouse of America

I recently attended the inaugural Foodservice Social Media Universe conference in San Francisco. In light of the fact that I am used to seeing social media…

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Angry Birds crashing into Starbucks?

September 20, 2011

If you're one of the 350 million people that have purchased and played the game "Angry Birds," you may soon be incentivized to make a trip to Starbucks to play…

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NRA launches pilot program for military families in Texas

September 19, 2011

The National Restaurant Association and the Texas Restaurant Association have partnered for the launch of "Freedom is Sweet!"a fundraising campaign to support…

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Starbuck's selling designer T-shirts

September 19, 2011

For $85, Starbucks fans can don a designer T-shirt celebrating the company's 40 years in the coffee business.

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RAMP: Mobile couponing and daily deals

Saiful Khandaker from FreebeePay used the recent mobile payments conference in Chicago to talk about his company's solution for mobile couponing and daily…

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RAMP: NFC and mobile loyalty programs

Mohammad Khan, president and founder of ViVOtech, talked about the convenience of combining NFC technology with loyalty programs at the RAMP mobile payments…

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Foodservice Social Media: Learn, talk, advocate, support and innovate

by Valerie Killifer — senior editor, NetWorld Alliance

To implement a successful social media strategy, foodservice operators need to invest in their customers and their strategy.

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Genghis Grill serving Dr Pepper BBQ chicken

September 15, 2011

Genghis Grill – The Mongolian Stir Fry, has added Dr. Pepper BBQ chicken to its menu for a limited time. The menu option, which is only available through Nov.

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