Customer Experience Driven Store Technologies

Elevating the Customer Experience

Type: Case Study

Sponsor: Hughes





5 Things Marketing Can do to Improve the Overall In-Store Experience

Customer experience is huge in the restaurant industry. It’s the number one reason (besides great food) that a customer will make a return trip.

Type: White Paper

Sponsor: WAND Corporation


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FEATURES


NRA 2017 in photos: Editors share top highlights

The editors of FastCasual, Pizza Marketplace, QSRWeb and Food Truck Operator share some highlights from the 2017 NRA show in Chicago.

10 reasons to attend the 2017 ICX Summit

If you are responsible for improving customer engagement for your organization, here are 10 reasons you should make your way to Texas for the ICX Summit.

Why playing the 'right' background music increases sales

Restaurants that play a carefully selected mix of music reflecting their cultures can increase sales by more than 9 percent, according to a 2016 study.

Why restaurant execs ditching old-school training for video-based methods

Employee training was one of the most talked about topics at the Restaurant Franchise Innovation Summit 2017 in Dallas. The most important thing I heard, repeatedly by several restaurant executives was, "We are moving from training with manuals to video-based employee training because this is how employees want to learn."

Kiosk translates in sign language to assist hard of hearing customers

Juke Slot develops a kiosk that offers sign language for hard of hearing customers, a significant market with special needs. One customer's experience alerted the company to the need.

Ask the experts: Have digital menu boards reached critical mass?

"If you're talking about in a traditional QSR market space — behind the counter, up on the ceiling, in the inside of the building — I would say there's still room for growth. - Jeff Pinc

Can digital ordering bridge gap between fast casuals, QSRs?

Digital touch points can offer competitive data as well as personalize a customer's order. It's a race to the top for both fast casuals and QSRs latching on to the potential digital ordering can offer

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From dynamic signage to printed marketing materials to audio, you have a lot of opportunities to connect with your customers while they are in your store. Make the most of all of them by choosing media intelligently, planning it for maximum impact, and deploying it in a fashion that is profitable for you and pleasing for the shopper.

NEWS