Webinar

Webinar: Secrets For Connecting With the Mobile Customer: Apps Are Not Enough

July 15, 2013

More customers than ever have smartphones.  They live on their phones and check Facebook and other social media 6-10 times a day.  Getting their attention is tough, and getting them to love your brand is a lot tougher.

What are the secrets to connecting with today’s mobile customers?  Hint: Just having a mobile app is not enough.

In this webinar, we’ll discuss what it takes to engage customers on mobile, how to get them to your stores (a lot more), and how to bring their friends to your store.  In short, build a 1-1 relationship with each of your customers.

Rita’s Italian Ice is an amazing brand with very passionate fans!  In a really short time, Rita’s has launched a very popular mobile channel to engage its fans, is learning a lot about them, and is realizing dramatic and measurable results – repeat visits and social media engagement.

What you will learn in this webinar:

• Why Mobile Strategy is a must-have for reaching today's customers
• What does it take to reach and engage customers on mobile?
• How to drive and measure great Return on Investment (ROI)?
• Customer Success Story: Rita's Italian Ice

Webinar Details Presenter: Sastry Penumarthy VP Marketing and Co-Founder Punchh Sastry is responsible for marketing and business development at Punchh. He works with restaurant brands to define their customer, mobile and social strategies. Presenter: Meghan Smith Assoc. Marketing Manager Rita’s Franchise Company Megan directs creative strategy for social media throughout the Rita’s Italian Ice 625-unit enterprise and oversees the Punchh program which employs mobile and social technologies to create meaningful connections with loyal customers. Moderator: Cherryh Butler Editor, FastCasual.com Networld Media Group Before joining Networld Media Group as an editor, Cherryh has written for several daily newspapers, magazines and Web sites on a variety of topics ranging from the cable industry and business to health and fitness.