White Paper
Trend Report: The Psychology of Waiting
March 20, 2025
You're losing customers due to your wait times – and foodservice operators are now choosing to to solve it.
From college dining halls to theme parks to quick-service restaurants, a familiar scene plays out daily: A customer sees a long line and immediately turns away—taking their wallet with them. This isn't an isolated incident. According to recent CivicScience data, more than one-third (36%) of fast-food diners have either switched establishments or stopped visiting specific locations entirely due to wait times. The majority—42%—expect their food within five minutes of ordering. Innovative solutions like Botrista's beverage automation technology are becoming key to solving this growing challenge.
This consumer behavior illustrates a critical challenge across food service sectors: waiting is no longer just an inconvenience—it's a direct threat to revenue. As these industries grapple with labor shortages, surging delivery demand, and evolving consumer expectations, foodservice automation has become essential for survival. Download this whitepaper to learn more.
About The Sponsor
Botrista
Botrista empowers partners to serve trending, high-quality beverages with ease. Using premium ingredients and a data-driven approach, implementation, operation, and scaling are simplified—ensuring consistency, quality, and profitability in an effortless, ever-evolving program.
