White Paper

Three Strategies to Make Digital Menu Boards Stand Out in a Crowd

May 19, 2011

Digital menu boards can lead to overall sales uplifts of as much as 5 percent. But as more operators embrace digital menu boards, standing out among the crowd is becoming more difficult. This white paper discusses techniques for ensuring a digital menu board deployment is as effective as possible, including:

• Placing the screen
• Maximizing content effectiveness
• Effective dayparting