Case Study

Multi-location QSR brand unifies CX and EX data for actionable insights

July 14, 2025

Presented by

A leading QSR brand partnered with SMG to uncover how employee engagement impacts customer satisfaction. By analyzing CX and EX data together, they found a key leadership role that influences both. This case study highlights how Unified Experience Management® leads to clearer insights and better business outcomes across customer and employee experiences.

Download the case study to learn:

• The connection between employee engagement and customer satisfaction
• Data behind how shift managers shape the employee and guest experience
• What Unified Experience Management reveals that separate programs can't

About The Sponsor

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SMG

Delivering the future of Unified Experience Management®

SMG delivers the future of Unified Experience Management, turning BX, CX, and EX insights into real-time action through Ignite®, our AI-native platform, and a unique software with a service (SwaS) approach.

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