Case Study

How Bojangles turned drive-thru consistency into business growth

July 1, 2026

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Bojangles knew that delivering a better drive-thru experience started with consistent execution. Partnering with SMG, the brand combined AI-powered ordering technology with customer experience insights to improve speed, accuracy, and quality across locations. By giving teams better visibility into performance and the tools to act quickly, Bojangles strengthened customer loyalty while driving measurable sales growth.

Learn how Bojangles:

• Introduced AI-powered drive-thru ordering to improve speed, accuracy, and consistency
• Used CX insights and advanced reporting to uncover root causes and accelerate action
• Improved key customer experience metrics, including overall satisfaction, taste, accuracy, and speed
• Connected stronger customer experiences with higher year-over-year sales and transaction growth

About The Sponsor

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SMG

Delivering the future of Unified Experience Management®

SMG delivers the future of Unified Experience Management, turning BX, CX, and EX insights into real-time action through Ignite®, our AI-native platform, and a unique software with a service (SwaS) approach.

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