White Paper
Emerging Sports, Emerging Restaurant Opportunities
December 5, 2025
Sports bars and casual dining spots have always thrived on people's passion for competition, whether it's fans gathering to watch their favorite teams over dinner and drinks, or players stopping in to unwind after a game. Getting together with friends and family during or after a sporting event is a great way to create friendships, and memories, that will last a lifetime.
Although the big three of baseball, football, and basketball have long been the foundation of many a busy night at the local fan zone, sports that may have been overlooked in the past are capturing the public's imagination and creating fresh opportunities for restaurant operators. These new fan bases aren't just watching; they're participating. That means more occasions to dine out, celebrate, and build community.
About The Sponsor
Kraft Heinz
Heinz Verified is a Kraft Heinz initiative designed to help independent operators grow their business. More than a quality seal, it’s a marketing platform and partnership that drives traffic, builds loyalty, and elevates the dining experience—proving that proudly serving Heinz isn’t just a choice, it’s a competitive advantage.
