Guide

Eat or Be Eaten: Three Steps to Restaurant Nirvana

April 30, 2012

Restaurant development starts with a good idea. Whether an operator is starting a concept from scratch or rebranding an existing establishment, the use of an integrated approach brings each aspect together at precisely the right time and through a step-by-step process. This mini-guide, sponsored by Vision 360 Design, provides an overview of how operators can take a cross-functional approach to restaurant development, including:

• Developing a concept
• Designing the architectural, menu and graphics elements
• Deploying an integrated marketing strategy