White Paper
Alerts: When CX needs to be real-time
October 24, 2025
Customer experience management often focuses on trends over time, but some moments can’t wait. Whether it’s a service issue, a safety concern, or a chance to celebrate a standout team member, alerts help you route the right feedback to the right people, right away.
This SMG best practice guide walks you through how to build, customize, and optimize alerts across your CX program. Learn how callback, celebration, and text analytics (TA) alerts keep your teams informed, protect your brand, and ensure that every experience—good or bad—gets the attention it deserves.
Inside the guide, you’ll learn:
- Three main types of CX alerts
- The main features of each alert type and tips on use
- Best practices for deploying effective alerts in your program
About The Sponsor
SMG
Delivering the future of Unified Experience Management®
SMG delivers the future of Unified Experience Management, turning BX, CX, and EX insights into real-time action through Ignite®, our AI-native platform, and a unique software with a service (SwaS) approach.
