White Paper

5 Reasons to Franchise a Better Burger Concept

October 7, 2013

For more than half a century, burgers have been a staple of the American menu. As this concept has evolved, burgers have gone from merely fast food to fast casual and consumers have new reasons to consider burgers for lunch and dinner. This white paper, explains these five reasons you should franchise a better burger concept:

• Higher perception of quality
• Improved daypart segmentation
• Bridge between QSR and casual dining segments
• Diverse menu
• Competitive advantage