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2010 Fast Casual Summit Presentation: Secret Intelligence Branding

October 15, 2010

"Secret Intelligence Branding: New Age solutions for a New Age Consumer" looks at the current sales and traffic trends for restaurants. The presentation asks operators to build their brand back to front by developing the type of experience they want to be remembered for.

Panelists were Kathleen Wood, founder of Kathleen Wood Partners, and Jeff Carl, chief marketing officer for Tavistock Restaurants.




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