STRATEGIC PARTNERS
October 14, 2010
"Mi6 Operational Tactics: Menu Strategies in Development, Pricing and Creative Concepts" was presented during the 2010 Fast Casual Executive Summit. The presenters were Lori Walderich, chief creative officer of Idea Studio, and Andrew Hunter, an R&D chef and founder of Culinary Craft.
Walderich and Hunter outlined a practical approach to menu development, where menu creativity falls on the brand continuum and the potential landmines operators should be wary of.
