Fast Casual Nation

The birria playbook: How Mike’s Red Tacos is using the Dave’s Hot Chicken strategy to scale

In this episode of Fast Casual Nation, host Cherryh Cansler sits down with Lance Salsman, SVP of Operations & Training at Mike's Red Tacos, recorded live at the Restaurant Franchising and Innovation Summit in San Diego.

April 8, 2026

In this episode of Fast Casual Nation, host Cherryh Cansler sits down with Lance Salsman, SVP of Operations & Training at Mike's Red Tacos, recorded live at the Restaurant Franchising and Innovation Summit in San Diego.

Salsman shares the brand's origin story — from a birria food truck founded by Mike in 2021, to a rapidly expanding franchise concept backed by industry legend Bill Phelpsa.

He also breaks down how Mike's is borrowing and improving on the Dave's Hot Chicken playbook to scale with experienced multi-unit franchisees, rigorous brand standards, and innovative kitchen technology that keeps the authenticity of slow-simmered birria intact across every location.

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