Fast Casual Nation

The Beverage revolution: Why drinks are the new dining destination

Fast Casual Nation explores how Taco Bell, craft innovators and the sober-curious movement are reshaping restaurant revenue.

January 21, 2026

Fast Casual Nation hosts Paul Barron and Cherryh Cansler explore the beverage revolution transforming restaurants with SG Ellison, CEO of Diversified Restaurant Group, and Ryan Maybee, co-founder of J. Rieger & Co. Discover how Taco Bell's Live Más Café is reactivating dining rooms with Mexican-inspired drinks, why protein beverages are exploding across chains, and how craft cocktail expectations are reshaping every segment.

Learn about draft cocktail innovation, the sober-curious movement, customization trends and why beverages have evolved from add-ons to destination experiences driving traffic and revenue in today's competitive restaurant landscape.

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