Fast Casual Nation

Taco boom: Velvet Taco VP breaks down the elevated taco experience

August 13, 2025

Why are tacos taking over America's fast casual scene? From corner food trucks to billion-dollar chains, the taco industry is exploding, and there's no sign of slowing down.

In this episode, we sit down with Brooke Perry, VP of Marketing at Velvet Taco, one of the hottest names in the fast casual taco space. She breaks down exactly what's fueling this incredible growth and why consumers can't get enough of elevated taco experiences.

What you'll discover:

The surprising factors behind the fast casual taco explosion.
How brands like Velvet Taco are revolutionizing the traditional taco experience.
Consumer trends driving demand for premium, customizable Mexican food.
Marketing strategies that actually work in the competitive fast-casual space.
What's next for the taco industry—and which trends to watch