Fast Casual Nation

Sanguich: From startup to influencer-worthy concept

Daniel Figueredo and Rosa Romero describe building a viral brand without spending a single dollar on influencer marketing.

March 6, 2025

Daniel Figueredo and Rosa Romero, the husband-and-wife duo behind Sanguich, a Michelin-recognized Cuban sandwich chain in Florida, join Paul Barron and Cherryh Cansler on Fast Casual Nation to discuss why sandwiches are enjoying a moment in the spotlight as younger audiences embrace innovative versions of classic sandwiches.

The duo also reveals how they turned their passion into a thriving business by embracing hustle, sacrifice and authentic storytelling. Starting from their childhood home with minimal resources, they built Sanguich into a viral brand without spending a single dollar on influencers.

Their strategic approach focuses on quality, community engagement, and measured growth, proving that success comes from dedication, continuous learning and a unique value proposition in the competitive fast-casual dining landscape.