Podcast

Roy Rogers pulls the 'Trigger' on QSR's new life

In this podcast, Roy Roger CEO Jim Plamondon tells host and QSRweb Editor Shelly Whitehead "People treat us differently" than most QSRs. In this one-on-one, listeners get the lowdown on how Roy Rogers plans to use that "difference" to ride its burger, roast beef and chicken business right into the glorious sunrise of renewed popularity.

August 9, 2019

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Podcast Summary

You might call Roy Rogers the "un-QSR."

For instance, its CEO said customers tend to say things like, "We don't usually eat fast food." He explained Roy Rogers customers also tend to actually want to get out of their cars and come into the restaurant itself to eat, bucking just about every limited-service, delivery-centric trend today.

Granted, the Roy Rogers of today is a chain that has shrunken substantially from its 1990s size. But CEO Jim Plamondon explains why, in this case, leaner just may actually be meaner when it Roy Rogers competitor status in the furiously competitive QSR segment.

On today's podcast, Plamondon saunters in to talk about the legacy brand, its recent ride through the QSR desert, and its re-emergence including what may be a greater presence from an old singin' cowboy friend.