Podcast

Reigniting the glow over Michigan's 97-year-old Halo Burger

Olives on burgers? Ice cream in ginger ale? Saintly looking cows? Yes, you've landed in the Halo Burger zone, a regional burger brand that has regained its footing and isn't about to look back, as QSRweb podcast guest and Halo Burger Marketing Director Olivia Ross details.

January 16, 2020

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Podcast Summary

From olive burgers to Boston coolers, and all the Bumpy Cakes in between, there may be nothing like the Midwestern QSR that is Halo Burger. The 97-year-old Flint, Michigan original, born as Kewpie Burger back in the last century's Roaring 20s, has regained its footing under the owners who acquired the brand three years ago, right smack in the middle of the Flint Water Crisis.

Olivia Ross.

But in this case, that rebirth amidst the fire of a horrible community health problem has not only hardened the steel in the backbone of this brand, but made it more loved than ever by its hardcore fans in mid-state Michigan. In this edition of the QSRweb podcast, Halo Burger Marketing Director Olivia Ross details the brand's legacy and path forward almost a century after its start.

Logo and inset photos: Provided