Fast Casual Nation

Multi-brand mastery meets AI innovation: Inside Conscious Hospitality Group's growth strategy

October 2, 2025

Norman Wu of Conscious Hospitality Group reveals how he manages nine fast-casual brands across the Pacific Northwest, from Just Poke's 40 franchise locations to community-focused concepts like Haps burgers.

Wu discusses his regional growth strategy, sustainability commitments from day one, and why operations must come first in multi-brand management.

Plus, Won Jeong from Smart Trainer demonstrates how AI is transforming restaurant operations from three-second schedule generation to sales predictions that factor in weather, events and traffic patterns.

Learn why going deep in your home market beats wide expansion and how AI can enhance (not replace) your team's capabilities.

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