Fast Casual Nation
Marketing experts weigh in: Winning Gen Z, millennials in uncertain times
Kayla Dillon, fractional CMO of Common Table Services, and Shoshannah DiDomenico, senior marketing manager of Scooter's Coffee, discuss winning Gen Z and millennials during economic uncertainty.
October 23, 2025
Join hosts Paul Barron and Cherryh Cansler at the Fast Casual Executive Summit 2025 as they interview marketing experts Kayla Dillon, fractional CMO, Common Table Services, and Shoshannah DiDomenico, senior marketing manager, Scooter's Coffee, about winning Gen Z and millennials during economic uncertainty.
Discover why retention beats acquisition, how community partnerships can deliver 34% sales lifts at zero cost, and why authenticity matters more than ever. Learn which social platforms actually work, how Scooter's loyalty program drives 60% of transactions and strategic planning tips for surviving slow seasons in the restaurant industry.
