Fast Casual Nation

Lime Fresh Mexican Grill CEO reveals revival strategy

September 12, 2025

Lime Fresh Mexican Grill CEO Patrick Fore joins Fast Casual Nation hosts Paul Barron and Cherryh Cansler to discuss the brand's transformation, including a 30% menu overhaul, innovative partnerships with artisanal brands like Tabanero hot sauce and ambitious franchise expansion plans targeting 50 units over two years.

Fore reveals how the 21-year-old concept is winning Gen Z customers through strategic scarcity, reintroduced hospitality roles, and its successful Florida Panthers partnership that's driving major growth in non-traditional venues.

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